Goldline Car Services Ltd takes the responsibility of your privacy seriously and complies with the General Data Protection Regulation 2018 (GDPR). When you use Goldline, you trust us with your information and we are committed to keeping that trust. The policy below describes what information we collect, how it is used, your rights and the lawful basis that permits us to process this information.
Effective Date: 25th May 2018 – Last Modified: 24th May 2018
Your privacy is important to us and we value your right to remain anonymous. We have therefore established the following policy in regards to your privacy.
Types of data held?
- Personal details (name, address, telephone number etc)
- IP address, cookie strings or mobile device information
- Location data
- Inbound / outbound call recordings
- CCTV recordings
We, at Goldline Car Services Ltd are known as the ‘Controller’ of any personal data you provide to us. We collect basic personal details about you which includes your title, first name, last name, telephone no, email address, location data (mobile booking app). Any customer payment card details are stored on the mobile app and any payments are processed/stored on Sagepay’s secure system. Any card payments taken over the phone are processed via a Verifone card machine which does not store any card details once the transaction is processed. We record and store CCTV footage for the safety of our customers and staff and also for crime prevention purposes.
To provide ground transportation services and to alert you via SMS messages when your
private hire vehicle is dispatched and the driver is outside your collection address. For your safety and security, within these SMS messages, the following details are provided, driver name, badge number, vehicle details, in accordance to Transport for London (TFL) regulations.
We enter your personal and job itinerary information into our dispatch system in order to provide transport services.
Personal data that we process shall not be kept for longer than is necessary. Service data and account data will be retained for a minimum period of 12 months and for a maximum period of 6 years.
With your consent, we would like to email you from time to time to inform you of any promotions, special offers or to share company news updates. Your personal information is never shared or sold to any third party and you can unsubscribe at any time by emailing us at [email protected]
If you believe the information we hold about you is incorrect, you can either request an amendment to be made on your behalf, alternatively, you can use our mobile app/ebooking platform to make any amendments yourself to the following data (name, email address, telephone no & card details).
At any point, you can request the information we hold about you by emailing the company Data Protection Officer (DPO) at [email protected]
If you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) – https://ico.org.uk/
The first type is a ‘session-based’ cookie. This means that it is only saved on your hard disk for the time you are using the website. Within the website these cookies are used to understand how users navigate through the web site.
The second type of cookie used stays on your hard disk for up to five years. This ‘persistent’ cookie helps the number of different people coming to the site be understood, rather than the total number of times the site is used. Without the persistent cookie, if you visited the site once each week for three weeks you would be counted as three separate users. On the website, these cookies are used to manage the adverts shown to visitors and to make sure that each visitor doesn’t see the same advert too often, as well as understand how frequently you use the website and any services provided on the website.
Your personal information is not stored in either type of cookie. Cookies are only used to analyse the effectiveness of the website and to help make the website better for users.
If you do not want a website to create a cookie on your computer, most web browsers provide the option to disable them. However, the website may not work properly if you reject the cookies.
If you want to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium’s website or visit the Interactive Advertising Bureau’s website.
A web beacon – sometimes called a clear GIF (Graphics Interchange Format) or page tag – is an invisible image file installed on some of the pages. When your computer downloads this image, some information about the page that you and your computer are viewing is recorded. The information does not identify you (for example, it does not include your name or email address). Web beacons help provide a better service to you by allowing an understanding of which areas of the site are more popular with visitors than others. Web beacons are not used to collect any personal information about you, but they allow a build up of general information about how people use this site. Certain pages on the website may also contain web beacons put in place by the advertising agencies so that a measure can be made of how useful the advertising is on other websites. Web beacon files let the agency recognise a unique cookie on your web browser, which in turn means a learning of which adverts bring users to the website. The web beacon only records a limited amount of information that includes the cookie number, the page ID and the time and date you accessed the page. It does not contain your name, address, telephone number or email address.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.